The idea for providing an eclectic mix of cultural products at good prices started on a farm in the hills of Tuscany. In the mid-1990's, the owners bought and restored Tramonti, a farm and farmhouse dating from the Middle Ages. They revived the small vineyard and olive groves which were mixed in with the woods spread along the hillside, and before long both their wine and their olive oil were gaining renown far beyond the surrounding hills.

From the owners' love for artisan craftsmanship came the idea to buy and import directly to the United States the best wine, food, antique furniture and accessories which Europe has to offer. This love of artistry also includes items ranging from traditional French and Italian ceramics and olive wood kitchenware to the work of contemporary visual artists who have spent considerable time living and practicing their art throughout Europe. By scouring the European countryside for the best combinations of craftsmanship and value, and then by importing it directly, The Clown is able to offer the unique work of small-production artisans at the best prices possible.

Why the name THE CLOWN? Trust us, not a very interesting story, but you have to admit it is easy to remember and easy to pronounce - making some of those marketing experts happy!